🪞 Beetlejuice Beetlejuice — Warner Bros. Pictures

For Beetlejuice Beetlejuice’s Hispanic social campaign, I leaned into the irreverent spirit of the ghost-with-the-most and injected it into modern meme culture. I helped develop social-first content that resonated on Instagram and TikTok, translating into a Latino feed-takeover that helped push the film to open with a blockbuster $110 million domestically and $145.4 million globally.