Superman (2025) — Warner Bros. Pictures

For Superman (2025), I created a social marketing campaign as a freelance Creative Director, crafting a strategy that connected fans across cultures and platforms. The campaign blended memes, cast-recorded social assets, and a Millennial Lotería collaboration that brought a bilingual, pop-culture twist to the Man of Steel’s world.

Beyond social, I also wrote and hosted a TV special for Latination Media featuring exclusive interviews with the cast, and created real-time red carpet content at the Hollywood premiere, capturing the excitement and fandom that helped make Superman (2025) one of DC’s biggest launches in years.