McDonald’s x Millennial Loteria
I collaborated with McDonald’s to bring the vibrant world of Millennial Lotería to life through a playful, social-first campaign. The project included designing custom Millennial Lotería cards and packaging, creating shareable social assets, and developing content that celebrated McDonald’s icons, menu items, and nostalgic humor.
We engaged fans across platforms like TikTok and Instagram, as well as celebrating in stores with exclusive game nights at McDonald’s across Southern California.
