MILLENNIAL LOTERÍA

OMG, can you even? Millennial Lotería is an insightful parody of the classic “Mexican Bingo” game called Lotería, but this time, it’s like way more millennial.

I created this project to break outdated immigrant stereotypes and to represent a new generation of Latinos in a modern world. This game turns La Dama into La Feminist, El Catrín into El Hipster, and La Muerte into El Gluten.

Now with over 204k followers on TikTok and 74k followers on Instagram, @MillennialLoteria is no longer just a game, but a lifestyle symbol that represents and influences an entire generation of Latino Millennials.

2 La Feminist.jpg
3 LaStudentDebt.jpg
4 La Notification.jpg
6 El Hipster.jpg
CARDS AND BOARDS FLAT COLOR.jpg

PRESS

Product Placement - VIDA on Starz