CONTACT INFO

MikeAlfaroWork@gmail.com

Download Resume

Recognitions

  • 1st Place Winner of the 2010 National Student Advertising Competition. Client: State Farm Insurance
  • 1st Place Winner of the Chipotle 30-seconds of Fame Viral Video Contest (Grand Prize $15,000.00)
  • Winner of the Best Overall Positioning Strategy Award, 2008 National Student Advertising Competition. Client: AOL Instant Messenger.
  • Shortlisted for the 2008 Cannes Future Lions Award
  • Winner of 7 Orange County Student Addy Awards
  • 2010 Cecil Award Nominee "Best Entertainment Marketing Campaign"
  • 2009 Cecil Award Nominee "Best Advertising Campaign"
Social Media Links

qrcodewww.mikealfaro.com

 

Print

  • E! News Live

    E! News Live

    Spec Print Work for E! News Live focusing on their Pop Culture approach to news.
     
  • From Orange to Orange

    From Orange to Orange

    Branding, Marketing Materials, Website Design, and Press Kit for “From Orange to Orange”, a new webisode series documenting an inspirational road trip from Orange County California to Orange County Florida in search of the American Dream. “From Orange to Orange” is an interactive adventure, utilizing social media that allows followers to connect with the travelers through the use of personal blogs, twitter, live video feeds and chats.
     
  • "Al Chilazo" Guatemalan Lotto

    "Al Chilazo" Guatemalan Lotto

    Print campaign for a new lottery in Guatemala that allows winners to win Q10,000.00 daily. "Al Chilazo" means "Quickly" in Guatemalan slang. Originally in Spanish, the copy read "Q10,000 Grandes Te Caen, Al Chilazo!". The copy in English of "Land Q10,000 Big Ones, Al Chilazo!" is not a literal translation, but the correct translation of the idea.
     
  • T.V. The Movie

    T.V. The Movie

    Entertainment Marketing Package for the Movie "T.V" by Student Emmy Award Winner Nick Conedera. Included the production of a 30-Page Campaign Book, Press Kit, and Swag.
     
  • Ian Fleming's James Bond Covers

    Ian Fleming's James Bond Covers

    Collectible Retro-Futuristic posters for some of Ian Flemming's most iconic James Bond Novels.
     
  • Crayola Outdoors

    Crayola Outdoors

    Guerrilla Marketing for the Crayola Outdoor product line.
     
  • Hey Guata

    Hey Guata

    Branding and website design for my personal web series called "Hey Guata!", a reality-based show about the struggles of a unique Guatemalan boy trying to become famous enough to work with his idol, actress Olivia Munn. The series went on to appear as the #1 Viral Video on the G4 network and feature Olivia Munn (Iron Man 2, Date Night, Perfect Couples) in 3 episodes.
     
  • Chapman Department of Student & Campus Life

    Chapman Department of Student & Campus Life

    Created a new brand identity for Chapman University's Department of Student and Campus Life (SCL) that focused on connecting with students as well as maintaining the professional brand of the institution. I also developed different marketing materials for programs and events sponsored by the SCL.