Beautiful work from Universal Everything as they take you through an ongoing series of unique 'Pop-Art' idents that arose from the new manifesto - POP X 1000% - "celebrating and amplifying pop culture in all its glory" (Love x 1000%, Desire x 1000%) for MTV International. The new rebrand of on-air, print, and web really struck a cord with me. Love the big idea x 1000%

MTV / International Rebrand Overview from Universal Everything on Vimeo.

For more check out http://www.universaleverything.com/289